20 Newest Patreon Statistics (2023 Information)
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Are you aware what number of creators are on the Patreon platform? How concerning the whole quantity of payouts the platform has given to its creators?
On this put up, we record the very best Patreon statistics from a number of credible sources.
This contains basic statistics and statistics that’ll assist information creators in the precise path.
Let’s have a look.
Editor’s prime picks – Patreon statistics
Right here’s a fast roundup of our picks for the highest Patreon statistics from this record:
- In whole, Patreon has issued greater than $3.5 billion in payouts to creators. (Patreon)
- 41% of a Patreon creator’s earnings comes from Patreon itself. (Patreon Creator Census)
- In line with estimates, Patreon’s annual income is $50-$75 million. (Similarweb1)
- Patreon receives 97.5 million visits per 30 days on common. (Similarweb2)
- There are greater than 54,000 video creators on Patreon incomes over $5.9 million in payouts collectively on a month-to-month foundation. (Graphtreon2)
Normal Patreon statistics
1. Patreon has paid out $3.5 billion in income to creators
In line with knowledge launched from Patreon themselves, the platform has paid out greater than $3.5 billion in income to creators.
Patreon makes cash by taking 5-12% cuts from creator subscriptions. The charge depends on the plan creators joined after they signed up:
- Lite – 5%
- Professional – 8%
- Premium – 12%
There’s additionally a fourth Founders plan for creators who joined the platform earlier than Might 2019. Patreon takes a 5% reduce from these creators.
Patreon additionally costs processing charges for credit score and debit playing cards and totally different fee gateways:
- Credit score Card and Apple Pay
- Funds which can be $3 or much less – 5% + $0.10
- Funds which can be greater than $3 – 2.9% + $0.30*
- PayPal or Venmo in the US
- Funds which can be $3 or much less – 5% + $0.10
- Funds which can be greater than $3 – 2.9% + $0.30*
- PayPal or Venmo outdoors of the US
- Funds which can be $3 or much less – 6% + $0.10
- Funds which can be greater than $3 – 3.9% + $0.30
There are additionally totally different processing charges for various currencies, however there are too many to record right here.
Completely different payout strategies additionally include their very own set of charges:
- Direct Deposit (not accessible to non-US creators) – $0.25 per payout
- PayPal – 1% of the quantity transferred. The charge will probably be at least $0.25 per payout however not more than $20 per payout.
- Payoneer (not accessible for US-based creators) – $1 per payout.
Like processing charges, totally different currencies have totally different payout charges.
*That is the usual transaction charge for processing bank cards, so it’s in keeping with trade requirements.
Supply: Patreon
2. Patreon’s annual income is estimated to be wherever between $50 and $75 million
Patreon doesn’t publish annual studies, so the one technique to decide its annual income is by taking a look at knowledge collected from credible sources.
That features Similarweb.
In line with Similarweb, Patreon’s annual income is estimated to be $50 to $75 million.
Supply: Similarweb1
3. Patreon.com receives 97.5 million visits per 30 days
In line with Patreon internet site visitors statistics collected by Similarweb over a 3 month interval, Patreon.com receives 97.5 million visits per 30 days on common.
Similarweb’s knowledge additionally reveals that Patreon.com has a bounce charge of 56.18%.
On common, customers go to 3.19 pages per go to and spend three minutes and 35 seconds on the location per session.
For comparability’s sake, right here’s how a lot site visitors a few of Patreon’s largest rivals obtain on a month-to-month foundation:
- OnlyFans – 310.9 million visits per 30 days on common
- Ko-fi – 10 million visits
- Purchase Me a Espresso – 4.7 million visits
- Podia – 3.4 million visits
- Sellfy – 469,600 visits
Every competitor presents a membership platform or subscription possibility that make nice alternate options to Patreon.
Supply: Similarweb2, Similarweb3, Similarweb4, Similarweb5, Similarweb6, Similarweb7
4. Patreon has acquired $413.3 million in funding from buyers
In line with Crunchbase’s knowledge, Patreon has acquired a complete of $413.3 million in funding from buyers from 10 rounds of funding.
Essentially the most Patreon generated from a single funding spherical was $155 million. This got here from a complete of eight buyers, the first of which was Tiger World Administration.
Supply: Crunchbase
5. The common wage at Patreon is $165,083.11 yearly
In line with over 200 salaries reported by Patreon staff and job listings posted by Patreon at Certainly, the typical Patreon worker makes $165,083.11 yearly.
The best wage is for a fraud supervisor at $262,000/yr, which is 180% above the nationwide common.
The bottom wage is for a social media specialist at $62,000/yr, which is 22% above the nationwide common.
Supply: Certainly
Patreon statistics for creators to know
6. Creators who promote their Patreons every day earn 75% extra from the platform
Patreon surveyed its creators and requested them how typically they promote their accounts to their followers.
They discovered that 21.3%, the vast majority of creators, promote their Patreons two to 3 occasions a month.
18.1% promote their Patreons as soon as every week whereas 17.6% promote theirs a number of occasions every week.
7.3% of creators promote their Patreons every day, and after digging a bit of deeper and doing a little bit of further evaluation, Patreon found that creators who do promote their Patreons every day wind up producing 75% extra from the platform.
Listed here are the remaining stats from this metric: 8.7% of creators promote their Patreons each two to 3 months, 5.4% promote theirs much less typically than each six months and three.6% by no means promote theirs.
Supply: Patreon Creator Census
7. There are greater than 8 million month-to-month lively customers on Patreon
In line with the corporate’s personal knowledge, there are greater than 8 million month-to-month lively customers, who Patreon calls “patrons,” on the Patreon platform.
That’s not simply the variety of Patreon customers there are.
That quantity represents the variety of patrons who’re actively paying subscription charges and really consuming content material on the platform on a month-to-month foundation.
Supply: Patreon
8. There are greater than 250,000 creators on Patreon
The corporate’s knowledge additionally explains how there are over 250,000 Patreon creators.
The platform is house to podcasters, video creators, musicians, visible artists, writers, and extra.
Nevertheless, in response to Graphtreon, while you solely depend creators with at the very least one patron, the variety of creators the platform has shrinks to 225,000.
Supply: Patreon, Graphtreon
9. Patreon points greater than $25 million in payouts to creators on a month-to-month foundation
In line with Patreon creator statistics collected by Graphtreon on Patreon, Patreon payouts quantity to over $25 million on a month-to-month foundation, excluding hidden earnings.
These creator earnings come from over 14 million pledges, excluding hidden pledges.
For transparency’s sake, it’s necessary to notice that Graphtreon is simply capable of embody knowledge from creators who select to share their earnings and pledges, therefore the “excluding hidden so and so” notice you see hooked up to a few of the statistics on this put up.
In an article revealed to the platform’s weblog in April of 2021, Patreon said that over 200,000 creators had been producing greater than $100 million a month collectively from the platform.
So, it’s doubtless this quantity is far greater than $25 million while you embody hidden earnings.
And since that weblog put up is greater than two years previous, creators doubtless generate nicely over $100 million from Patreon on a month-to-month foundation by now.
Supply: Graphtreon1, Patreon Weblog
10. Essentially the most aggressive class on Patreon is the video class at over 54,000 creators
That is in all probability one of many extra unsurprising statistics on this record.
In line with Graphtreon’s knowledge on Patreon, Patreon hosts greater than 54,000 video creators who primarily make video content material.
That is the quantity you get while you solely depend creators who’ve at the very least one patron.
Collectively, these Patreon creators earn $5.9 million in month-to-month payouts, excluding hidden earnings.
These payouts come from over 3.8 million month-to-month pledges, excluding hidden pledges.
Supply: Graphtreon2
11. The least aggressive class on Patreon is the journal class at solely 500+ creators
In line with knowledge collected by Graphtreon, the journal class on Patreon is the least aggressive class to affix.
A minimum of, that is the case while you solely base the outcomes on classes that even have curiosity on Google.
There are simply over 550 creators with at the very least one patron on this class.
Month-to-month payouts quantity to greater than $64,000, excluding hidden earnings, whereas month-to-month pledges quantity to over 33,000, excluding hidden pledges.
Supply: Graphtreon3
12. There are over 15,000 creators within the podcast class on Patreon
Graphtreon’s knowledge on the podcast class reveals that there are over 15,800 creators on this class with at the very least one patron every.
They earn a collective payout of $3.6 million on a month-to-month foundation, excluding hidden earnings.
These payouts come from over 2.2 million particular person pledges, excluding hidden pledges.
Supply: Graphtreon4
13. The highest Patreon creator is Matt and Shane’s Secret Podcast with greater than 61,000 patrons
Grapheon additionally collects knowledge on the highest creators on Patreon.
They report that Matt and Shane’s Secret Podcast, a spread present by Philly-based comedians Matt McCusker and Shane Gillis, has the very best variety of patrons on the platform at over 61,800 patrons.
Their pledge choices vary from $1/month to $50/month.
Different prime Patreon creators embody Upkeep Part with over 45,200 patrons and True Crime Obsessive about greater than 44,200 patrons.
Supply: Graphtreon5
Prime Patreon statistics from the creator census
Word: Patreon carried out a survey of its creators in early 2022 and revealed the info in Might of that yr. Over 13,000 creators from 113 international locations took half within the survey.
61.94% of respondents had been from North America, 21.2% had been from Europe, 5.65% had been from Asia, 5.08% had been from Latin America, 2.26% had been from Australia and New Zealand, 0.76% had been from Africa and the Center East, and three.12% had been from a wide range of totally different areas.
The statistics on this part signify our prime picks from this census.
14. Patreon creators make 41% of their earnings from Patreon
Patreon requested its creators about their main sources of earnings.
Collectively, creators make 41% of their earnings from Patreon.
Listed here are further sources of earnings for creators and what percentages they signify of a creator’s whole earnings:
- Job Associated to Artistic Pursuits – 11%
- Commissions – 8%
- Subscriptions On Different Platforms – 7%
- Advert Income – 7%
- Teaching or Instructing – 5%
- Ebook Gross sales – 4%
- Merchandise – 3%
- Gross sales from Digital Downloads – 3%
- Dwell Reveals – 2%
- Model Sponsorships – 2%
- Different Sources – 9%
Word: Patreon says numbers had been rounded as much as the closest entire quantity.
Supply: Patreon Creator Census
15. 38% of Patreon creators are principally fascinated with video matters
Patreon requested its creators concerning the sorts of mediums they primarily use to create content material.
38% of respondents, which was the bulk, primarily use video.
17% primarily use writing, 14% use audio, 11% use visible arts, 6% create video video games or online game mods, 6% create images, and eight% use different sorts of artistic mediums.
Patreon additionally requested creators concerning the platforms they used to develop their followings:
- Video Creators – 50% of creators discovered their audiences on YouTube.
- Writers – 19% used Fb, 17% used Discord and 14% used their very own web sites.
- Audio/Music – 30% of creators used YouTube.
- Podcasters – 17% used Fb, 16% used podcast networks and one other 16% used Twitter.
- Visible Artists – 21% used DeviantArt and 19% used Twitter.
- Builders/Modders – 18% used Twitter and 17% used Discord.
Supply: Patreon Creator Census
16. 70% of Patreon creators use the platform as a technique to give their followers a technique to help them
Patreon requested creators about the advantages they provide to patrons.
70% use Patreon as a easy technique to supply their followers a technique to help them outdoors of watching advertisements, utilizing affiliate hyperlinks and shopping for merch.
69% supply unique content material on Patreon, and 57% supply early entry to content material.
Listed here are further advantages creators ship to patrons by way of subscriptions:
- Entry to finish put up archive – 39% of creators supply this profit to patrons
- Giving patrons shoutouts in movies or itemizing their names in credit – 37%
- Fan requests and voting rights – 35%
- Interactions with creator and different patrons by way of locked posts and feedback – 30%
- Entry to Discord or Fb group – 29%
- Academic content material – 19%
- Digital downloads – 16%
- Patron-only livestreams – 16%
- Weekly or bi-weekly bodily items, comparable to unique merch – 13%
- One-on-one interactions with creator – 11%
- Customized digital commissions – 10%
- One-on-one teaching or instructing classes – 9%
- Ask me something classes (AMAs) – 8%
- Month-to-month bodily items – 6%
- VIP entry to in-person occasions – 5%
Supply: Patreon Creator Census
17. 55% of Patreon creators think about themselves to be seasoned content material creators
Patreon requested creators to charge themselves on a scale from 1 to six with 1 designated for creators who really feel they’re simply beginning out to six being for many who really feel they’re “seasoned professionals.”
55% of creators voted for 4, 5 and 6: 23% rated themselves a 4, 21% selected 5 and 11% selected 6.
21% of creators rated themselves a 3, 17% selected 2 and 5% selected 1.
Word: These are the numbers Patreon offers of their outcomes. As a result of they don’t add as much as 100% and Patreon offers no clarification for that, it’s doubtless they made a small error and these figures are barely skewed.
Supply: Patreon Creator Census
18. 80% of Patreon creators work alone
Patreon requested creators who they work with.
80% of creators say they work alone.
11% work with a crew, and eight% work alone however accomplice with non-creators.
Podcasters are the group who’re almost definitely to work as a part of a crew. In reality, 39% of Patreon creators do.
Creators who create visible arts are almost definitely to work solo: 94% do.
Supply: Patreon Creator Census
19. 96% of creators need followers to have the ability to give one-time tips about Patreon
Patreon requested creators to charge how necessary potential options can be in the event that they had been added to the platform.
Creators had been capable of choose the next responses to every potential characteristic:
- Essential
- Good to have
- Don’t care
- Please don’t
96%, or the vast majority of creators, voted “one-time suggestions” as being an important potential characteristic to have on the platform.
To be extra particular, 61% assume this can be a “essential” characteristic to have whereas 35% assume it might be “good to have.”
3% “don’t care,” and 1% are not looking for the characteristic to be applied on the platform in any respect.
It’s unsurprising for one-time suggestions, or the flexibility for followers to donate to creators in one-off situations somewhat than paying ongoing subscriptions, to be the primary characteristic creators want to have.
Most different platforms, together with OnlyFans, Ko-fi and Purchase Me a Espresso, to not point out main content material platforms like YouTube and Twitch, permit followers to tip or ship donations to creators in a technique or one other.
The addition of this characteristic would permit Patreon to turn out to be much more aggressive.
Listed here are the opposite options Patreon requested creators about, so as of most to least needed:
- Present memberships – 91% assume this characteristic can be “essential” or “good to have.”
- Customizable touchdown web page – 90%
- New patron knowledge – 88%
- Patron notifications – 86%
- Management of again catalog entry – 84%
- Canceled patron knowledge – 82%
- Neighborhood discussion board/chat – 74%
- One-time unlockables – 71%
- Livestreaming – 71%
- Customized badges/emojis – 69%
- Free trial memberships – 67%
- Unique merch for patrons – 62%
- Integration with transport companies – 62%
- Promote tickets to dwell occasions – 42%
- Crypto funds – 27%
Crypto funds being the characteristic Patreon creators least need applied into the platform is attention-grabbing resulting from the truth that it’s the one potential characteristic Patreon included further questions for of their survey.
That query revealed that 70.88% of Patreon creators both “don’t care” (28.5%) to have crypto funds applied into the platform or don’t need the characteristic to be applied in any respect (42.38%).
28.88% of Patreon creators do need the characteristic to be applied.
10.13% assume it might be a “essential” characteristic to have whereas 18.75% assume it might be “good to have.”
The group pushing for crypto funds essentially the most on Patreon are image-based creators, doubtless as a result of NFT artwork craze.
Supply: Patreon Creator Census
20. 90% of Patreon creators wish to develop their audiences above all else
Patreon requested creators concerning the targets they’ve for his or her manufacturers.
Nearly all of creators, or 90%, wish to develop their audiences.
25% wish to collaborate with different creators extra typically, 18% wish to rent employees members and one other 18% wish to experiment with a brand new artistic medium.
Listed here are targets different creators wish to give attention to, listed from highest to lowest precedence:
- Attempt a brand new channel or platform – 12%
- Add artistic collaborators to the crew – 12%
- Launch a brand new podcast – 9%
- Construct or rent somebody to construct an internet site – 9%
- Experiment with new monetization choices – 6%
- Construct or rent somebody to design an app – 2%
- Different targets – 7%
Supply: Patreon Creator Census
Patreon statistics sources
Closing ideas
These statistics reveal fairly a bit concerning the Patreon platform and its creators.
The most important revelation has to do with the platform’s affect on a creator’s earnings.
For creators who determine to make use of the platform, Patreon is a serious supply of earnings, one they’re capable of generate with out counting on another person’s product (sponsors and affiliate merchandise).
In reality, Patreon is likely one of the best methods to supply subscription companies in trade for premium content material, amongst different advantages.
One of many different main revelations these statistics uncovered is how aggressive the platform is in the case of video content material.
This is the reason it’s necessary for creators to department out and take a look at totally different artistic mediums in addition to discover a target market inside a distinct segment on particular platforms.
All in all, if you happen to’re a content material creator, Patreon presents among the best methods to leverage the ability of your viewers and provides them further methods to help you.
For extra studying:
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