Do you want just a few social media advertising and marketing examples to encourage your subsequent huge marketing campaign?
A correct social media marketing campaign has an outlined objective and strategic content material designed to assist your model attain that objective.
That’s why on this publish, we’ve rounded up a handful of social media advertising and marketing examples that cowl completely different marketing campaign sorts.
A few of these examples are from big-name manufacturers whereas others are from prolific bloggers.
However, they’ll allow you to give you just a few concepts on your subsequent marketing campaign.
Let’s get into it.
The perfect social media advertising and marketing examples
Social media advertising and marketing examples featured on this listing:
- Consumer-generated content material – Photographs, movies and text-based posts created by your followers that characteristic your merchandise or point out your model.
- Advocacy – Influencers you sponsor in an elaborate social media marketing campaign that will increase model consciousness and dramatically improves gross sales.
- Product collaboration – A collaboration between your organization and one other (or an influencer) that produces a product that includes essences of each manufacturers.
- Conversions – A marketing campaign designed to extend conversions within the type of clicks, sign-ups, gross sales, and many others.
- Model consciousness – A easy social media advertising and marketing marketing campaign that will increase model consciousness.
1. Apple: Encouraging user-generated content material
- Influencer class: Model (Tech)
- Marketing campaign sort: Consumer-Generated Content material
- Marketing campaign: Encouraging customers to publish images taken with an iPhone on Instagram and utilizing the hashtag #shotoniphone.
- Whole engagements from marketing campaign: 27.4 million Posts
- Major platform for marketing campaign: Instagram
The Shot On iPhone marketing campaign is among the most profitable (and longest operating) social media advertising and marketing campaigns in existence.
The hashtag it’s related to, #shotinphone, has generated over 27.4 million posts on Instagram alone since Apple launched the marketing campaign in 2014.
The marketing campaign is straightforward: social media customers are requested to take images with their iPhone and add them to social media posts utilizing the hashtag #shotoniphone.
A majority of these posts are known as “user-generated content material” within the advertising and marketing business. The time period describes branded content material that’s created by customers however advantages the manufacturers they’re related to.
Apple has additionally used the Shot On iPhone marketing campaign to run contests and launch greater advertising and marketing campaigns, such because the advertising and marketing marketing campaign they launched with Selena Gomez by taking pictures her music video for “Lose You to Love Me” on an iPhone.
Video advertisements launched for the music featured the tagline “Shot On iPhone.”
Apple is among the most worthwhile tech firms around the globe, so it solely is smart for a marketing campaign of theirs to generate tens of millions and tens of millions of posts and develop into top-of-the-line social media advertising and marketing examples on the market.
Even so, you possibly can replicate this social media advertising and marketing marketing campaign and nonetheless see first rate outcomes from your personal target market.
Ask your followers to share some side of your enterprise in a technique or one other.
For instance, meals blogger Pinch of Yum asks their readers to share photos of the recipes they cook dinner through the use of the hashtag #pinchofyum on Instagram.
For those who actually need to increase your engagements from this kind of marketing campaign, think about using a device like SweepWidget.
It lets you run social media contests that guarantee contestants submit an Instagram picture as an entry, amongst different entry strategies.
It’s also possible to schedule your personal posts with Agorapulse, a social media scheduling device that lets you create a library of hashtag teams to rapidly add hashtags to new posts.
You need to use this characteristic to create a gaggle crammed with branded hashtags.
The most important takeaways from this marketing campaign are the methods during which it helps your model.
For one, it ensures your model has a steady presence throughout a number of social media advertising and marketing platforms with out you having to publish something. Your followers will do it for you!
Secondly, it provides you extra content material to work with. You possibly can simply repost your followers’ posts to your personal social media accounts.
Simply you should definitely tag them so that they obtain engagements as nicely.
2. Perform of Magnificence: Advocacy from YouTubers
- Influencer class: Model (Magnificence)
- Marketing campaign sort: Advocacy
- Marketing campaign: Giving a number of YouTubers and influencers free merchandise, affiliate hyperlinks and particular promo codes in change for showing of their content material.
- Whole engagements from marketing campaign: Unknown however within the a whole lot of 1000’s of video views and publish likes.
- Major platform for marketing campaign: YouTube
Perform of Magnificence is a magnificence product with a twist.
Once they first launched their line of shampoos and conditioners, they distinguished themselves from related manufacturers by providing personalised hair care formulation.
All you needed to do was take a easy quiz that requested just a few questions on your hair sort, favourite colour and scent preferences, and the model would craft (and nonetheless does craft) personalised bottles of shampoo and conditioner suited to your hair sort.
That is what attracted many influencers, particularly YouTubers, to the model when Perform of Magnificence approached them to collaborate in 2019 and past.
Quickly, curiosity within the model began to skyrocket.
Perform of Magnificence supplied to collaborate and ship free merchandise to the influencers who would go on to push the model’s title to the forefront of the business.
Some influencers got plain affiliate hyperlinks whereas others obtained their very own branded low cost codes and affiliate hyperlinks to supply their audiences.
Most influencers reviewed the model’s merchandise through the use of them instead of their traditional hair care merchandise.
Others used the merchandise for particular content material sorts, corresponding to attempting out new hair care routines. Some would even present themselves taking the hair care quiz of their respective movies.
Perform of Magnificence’s marketing campaign was efficient for 2 causes.
Whereas they supplied the identical product as their opponents, they supplied it otherwise.
As a substitute of simply telling their subscribers to “click on this hyperlink” and “use my promo code at checkout,” YouTubers invited their audiences to take the model’s hair care quiz alongside them to generate their very own formulation.
This made the shopping for course of extremely interactive. The personalization side of the product was simply the cherry on the highest.
You possibly can create quizzes of your personal with a device like Work together.
This device has the identical question-and-answer functionalities you’re used to seeing in quizzes, however it has quite a few extra options that make it a strong device for entrepreneurs.
With electronic mail opt-in fields and integrations with electronic mail advertising and marketing instruments, together with segmentation choices, you should use this device on the seize stage of a bigger lead era marketing campaign.
You possibly can even require results in subscribe in an effort to see their outcomes.
The second cause this marketing campaign is among the greatest social media advertising and marketing examples is as a result of Perform of Magnificence didn’t depend on their very own following to get the phrase out about their model.
They utilized the audiences of quite a few YouTubers as a substitute, YouTubers who launched the model’s title to a whole lot of 1000’s of viewers.
The subsequent time you need to launch a social media marketing campaign on your product, select a particular social media platform to focus on, discover an influencer(s) on that platform who’s in your area of interest and has a sizeable following (it simply must be bigger than yours), and take into account leveraging the facility of that following as a substitute of counting on yours alone.
3. Lauren Conrad: Product collaboration
- Influencer class: Way of life Instagram Blogger
- Marketing campaign sort: Product Collaboration
- Marketing campaign: Lauren’s firm The Little Market collaborated with Saje Pure Wellness to supply a limited-edition aromatherapy diffuser.
- Whole engagements from marketing campaign: 949,000+ Video Views
- Major platform for marketing campaign: Instagram (934,571 video views got here from Lauren’s account alone)
Lauren Conrad is a way of life blogger on Instagram who obtained her begin within the influencer business when she appeared on the 2000’s MTV actuality exhibits Laguna Seashore and The Hills.
At the moment, Lauren owns a homeware store known as The Little Market, which sells artisan-made dwelling items and items.
In mid 2021, The Little Market teamed up with Saje Pure Wellness to supply a limited-edition aromatherapy diffuser designed by Lauren and her co-founder Hannah Skvarla.
The marketing campaign for the product launched as a promotional video posted to all 4 events’ Instagram accounts on June 4, 2021.
It had various outcomes, which had been depending on every celebration’s follower account.
Lauren had tens of millions of followers on the time, so her publish obtained over 900,000 views and 13,000 likes whereas everybody else’s obtained just a few thousand views and some hundred likes every.
This is among the greatest social media advertising and marketing examples as a result of it demonstrates a pair essential realities many entrepreneurs overlook about on the subject of social media advertising and marketing.
The primary is the way in which during which social media customers would somewhat work together with people on social media than manufacturers.
This is the reason it’s simple for Lauren and lots of different way of life Instagram bloggers to develop their followings and obtain 1000’s upon 1000’s of likes per publish whereas her firm’s Instagram account struggles to obtain engagements.
The second actuality is one many bloggers and influencers face once they begin their very own companies and launch devoted social media accounts alongside them.
That actuality is that, as soon as once more, social media customers would somewhat observe particular person accounts, not manufacturers.
What finally ends up occurring is that, like Lauren’s Instagram account, the blogger’s personal social media accounts wound up being a hub for his or her common content material in addition to their enterprise’ content material.
They merely don’t obtain sufficient engagements in the event that they prohibit their enterprise’ content material to their enterprise’ social media accounts.
Lastly, this social media marketing campaign labored as a result of easy act of collaboration.
By discovering a like-minded firm who produced merchandise that complemented her area of interest, Lauren was in a position to supply a brand new sort of product she’d by no means supplied to her viewers earlier than.
With all that stated, in the event you attempt to replicate this marketing campaign your self, begin by discovering a like-minded model or fellow influencer to collaborate with.
If they’ve a a lot bigger following than you, put collectively a media package earlier than you attain out to them.
Once you launch your marketing campaign, publish it to social media accounts of everybody concerned irrespective of how little their following is to extend the marketing campaign’s attain.
4. Berrics: Reposting
- Influencer class: Model (Skateboarding)
- Marketing campaign sort: Conversions (Clicks)
- Marketing campaign: Reposting a viral skateboarding information story on varied social media platforms.
- Whole engagements from marketing campaign: 135,224 Likes
- Major platform for marketing campaign: Instagram (130,939 likes, a 1,115.32% improve from traditional like common)
Berrics is a prolific title within the skateboarding business.
The corporate was based by skilled skate boarders Steve Berra and Eric Koston when the 2 opened a personal skatepark (The Berrics) in Los Angeles, California.
Together with internet hosting skateboarding competitions on the park, the corporate began incomes a following on-line early on in its historical past by publishing weekly movies on their web site.
That affect has continued on social media.
Berrics organizes their social media content material in just a few completely different classes they’ve created themselves and publish to repeatedly.
A couple of of these classes are devoted to reposting skateboarding clips and information subjects from across the internet.
On this specific Instagram publish, Berrics reshared a viral information story within the skateboarding world about award-winning rapper and fellow skateboarder Lil Wayne paying no thoughts to a Grammy’s afterparty in favor of watching skateboarding clips on his telephone.
Whereas the vast majority of Berrics’ reposts obtain extra likes than Berrics’ authentic content material, this specific publish was a transparent advertising and marketing alternative for the model because the park is a frequent cease for Lil Wayne every time he’s in LA.
By resharing the information story throughout their social media channels, Berrics was additionally in a position to subtly point out Lil Wayne’s frequent appearances on the park.
They linked to a information article revealed to their very own web site on Twitter and Fb however used a carousel publish on Instagram.
The carousel publish allowed them to incorporate just a few movies of Lil Wayne at The Berrics skatepark.
They ended the caption with “Hit the hyperlink in bio to see extra of @liltunechi skating at TheBerrics.com #skateboardingisfun #berrics”.
Berrics reposted this information article to Twitter, Fb and Instagram.
It earned 185 likes on Twitter, 4,100 likes on Fb and 130,939 likes on Instagram.
This was an enormous increase in engagements throughout the board, and a 1,115.32% improve in likes on Instagram the place Berrics earns a median of 10,774 likes per publish.
Clearly, reposting trending information tales to your Instagram feed is an efficient social media technique, however why was this specific social media marketing campaign top-of-the-line social media advertising and marketing examples?
Like we stated, it gave Berrics a chance to tie their model right into a trending information story.
Extra importantly, it enabled them to make use of one of the crucial fashionable social media campaigns: conversions within the type of clicks.
These clicks had been designated to the TheBerrics.com hyperlink in Berrics’ Instagram bio, however in the event you resolve to make use of this technique by yourself Instagram account, think about using a hyperlink in bio device like Shorby as a substitute.
It’ll allow you to run a number of click on campaigns at one time by supplying you with a simplified touchdown web page to share hyperlinks from.
It additionally gave Berrics a chance to tag Lil Wayne.
Whereas he didn’t acknowledge the publish immediately, he did shout out Berrics a pair days later when an worker on the skateboard, Anthony Medina, died in a automobile accident.
Backside line, while you use this kind of marketing campaign, attempt to tie your model into it, and attempt to discover a prolific influencer to tag, even when they solely have just a few extra followers than you.
5. Nomadic Matt: Repurposing content material
- Influencer class: Journey Blogger
- Marketing campaign sort: Model Consciousness
- Marketing campaign: Repurposing weblog content material as a Twitter thread, after which as an Instagram carousel publish.
- Whole engagements from marketing campaign: 6,147 Likes
- Major platform for marketing campaign: Instagram (5,901 likes, a 992.78% improve from traditional like common)
This can be a approach Nomadic Matt makes use of to spice up engagements on Instagram.
Whereas most of his posts obtain wherever from 75-1,000 likes, these posts obtain just a few thousand every.
What he does is repurpose previous weblog posts as Twitter threads.
In case you’re not social media-savvy, a Twitter thread is a sequence of tweets that each one join to at least one one other, most of that are replies from different Twitter makes use of.
Once you publish your personal thread, your subsequent tweets are posted as replies to your authentic tweet and seem above everybody else’s replies.
Matt posted this specific thread on Could 24, 2022.
He used a weblog publish from his prolific journey weblog Nomadic Matt. The publish is titled “Journey Errors: 16 Issues To not Do When On the Street.”
Whereas his authentic tweet launched the subject of the thread, his subsequent 9 tweets featured one mistake from that authentic weblog publish every earlier than ending with a closing tweet.
He repurposed the weblog’s content material once more by posting the Twitter thread to Instagram on February 2, 2023.
This can be a approach many Instagram influencers use. They create a carousel publish the place a screenshot of every tweet within the thread represents one picture within the carousel.
Matt’s authentic thread obtained 246 likes collectively.
When he repurposed the thread as an Instagram publish, he obtained 5,901 likes, a 992.78% improve from Matt’s traditional like common of round 540 likes per publish and a 2,298.78% improve in likes from the unique Twitter thread.
The rationale this is among the greatest social media advertising and marketing examples is as a result of it makes use of a well-liked social media technique for bloggers efficiently: repurposing weblog content material into different content material sorts.
It was a Twitter thread and Instagram publish on this occasion, however you may also repurpose weblog content material into ebooks, useful resource checklists, on-line programs and extra.
Some bloggers favor to repurpose posts that already carry out nicely whereas others use under-performing posts to see in the event that they’d do higher elsewhere.
Matt’s authentic weblog publish has a web page authority rating of 49, which isn’t dangerous, however it’s undoubtedly not one of many website’s main sources of visitors.
It served a renewed function as a method for Matt to extend model consciousness on Instagram, and you are able to do the identical with your personal weblog posts.
Simply you should definitely use a device like Missinglettr to make issues simpler on your self. It turns weblog content material into social media content material robotically.
We hoped these social media advertising and marketing examples gave you just a few new concepts on your subsequent marketing campaign.
Let’s recap every one briefly.
Consumer-generated content material is among the simplest social media campaigns you should use, particularly in case you have an energetic viewers.
Even in the event you don’t have an energetic viewers, you possibly can encourage your viewers to have interaction along with your model on social media by internet hosting a contest or giveaway (with SweepWidget) that requires your followers to submit user-generated content material.
Advocacy is a good technique to make use of in case you have an under-performing product you need to push in entrance of latest eyes.
It’s particularly a helpful technique to make use of if your personal following is simply too small to generate gross sales.
That is additionally true for product collaborations. If you wish to generate buzz for your enterprise on social media, collaborate on a brand new product with a model or influencer to assist increase consciousness for each of you throughout quite a few social media channels.
Talking of, model consciousness and conversion-based campaigns are a few of the easiest campaigns you possibly can run on social media however can be the best.
You are able to do one thing so simple as the methods Berrics and Nomadic Matt use: reposting clips and information tales from round your area of interest to your personal social media accounts, and repurposing weblog content material as social media content material.
It doesn’t matter what technique you resolve to make use of, take your time with the planning section so you possibly can go as huge and daring as potential.
Additionally, think about using a correct social media scheduling device like Agorapulse.
It has highly effective social media analytics options that’ll allow you to analyze every marketing campaign you run so you possibly can optimize them sooner or later.
Within the meantime, you possibly can deal with rising your following to boost the efficiency of your subsequent marketing campaign.
Disclosure: This publish accommodates affiliate hyperlinks. This implies we might make a small fee in the event you make a purchase order.