13 High Etsy Statistics For 2023 (Income, Market Share, And Extra)
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Curious in regards to the newest Etsy statistics? You’ve come to the precise place.
On this put up, you’ll discover key statistics on one of many net’s hottest ecommerce platforms.
We study a bit about its income, consumer base and hottest merchandise.
Let’s get into it.
Editor’s picks – the newest Etsy statistics
A short roundup of our prime 5 Etsy statistics:
- Etsy’s income was $2.5 billion in 2022. (Etsy’s Annual Report for 2022)
- The variety of energetic Etsy sellers is 7.5 million, and the variety of energetic Etsy consumers is 95.1 million. (Etsy’s Annual Report for 2022)
- Etsy’s consolidated gross merchandise gross sales reached $13.3 billion in 2022. (Etsy’s Annual Report for 2022)
- 462.1 million customers go to Etsy.com on a month-to-month foundation. (Similarweb4)
- CaitlynMinimalist is the primary vendor on Etsy. (eRank)
Normal Etsy statistics
1. Etsy generated greater than $2.5 billion in income in 2022
In Etsy’s annual report back to shareholders for 2022, which they printed in April of 2023, the corporate said that its whole income for 2022 was $2,566,111,000, a ten.18% enhance from 2021’s $2,329,114,000.
They go on to elucidate that over $1.4 billion, or 55.71%, of that income got here from the US alone whereas over $343 million, or 13.4% got here from the UK.
The remaining $792 million in income got here from a wide range of completely different areas.
Moreover, Etsy said that $1.9 billion, or 74.47%, of that income got here from {the marketplace} side of its corporations whereas $655 million, or 25.53%, got here from the corporate’s companies.
Price of income for the yr ending 2022 was $744,592,000, bringing Etsy’s whole revenue for the yr to $1,821,519,000.
It’s essential to notice that Etsy is now the mother or father firm of on-line marketplaces Reverb, Depop and Elo7, they usually’ve included income from these corporations of their monetary report.
Subsequently, it’s arduous to inform how a lot of that $2.5 billion in income is Etsy income.
Supply: Etsy’s Annual Report for 2022
2. Etsy is residence to 7.5 million energetic sellers and 95.1 million energetic consumers
In Etsy’s annual report back to shareholders for 2022, the corporate said that the platform hosts 7.5 million energetic sellers.
There are additionally 95.1 million energetic Etsy consumers on the platform.
Nonetheless, it needs to be famous that Etsy’s subsidiaries are additionally represented in these numbers.
These are Reverb, Depop and Elo7, who obtain the next quantities in site visitors on a month-to-month foundation on common:
- Reverb – 16.8 million visits monthly.
- Elo7 – 14.7 million visits.
- Depop – 8.9 million visits.
Whereas these are wholesome numbers for such area of interest marketplaces, they’re a lot decrease than Etsy’s, so we will make a fairly good assumption that an excellent majority of the figures for energetic sellers and consumers in Etsy’s annual report do, actually, come from Etsy.
Supply: Etsy’s Annual Report for 2022, Similarweb1, Similarweb2, Similarweb3
3. Etsy’s gross merchandise gross sales amounted to $13.3 billion in 2022
In response to Etsy’s annual report, consolidated Etsy gross merchandise gross sales amounted to $13.3 billion in 2022.
$11.8 billion of these gross sales have been generated by Etsy sellers via the standalone Etsy market alone.
45% of gross sales occurred between consumers and sellers based mostly in the US.
Supply: Etsy’s Annual Report for 2022
4. Etsy obtained 29 million new consumers in 2022
Etsy added an unbelievable 29 million new consumers to the platform in 2022 alone, which is a rise of 55% since 2019, the yr earlier than the pandemic-era ecommerce growth hit.
The platform additionally efficiently reactivated 24 million clients who had not made a purchase order within the 12 months prior.
Etsy defined how that is the very best variety of clients they’ve reactivated in a single yr and that it’s a 24% enhance from the earlier yr.
Supply: Etsy’s Annual Report for 2022
5. Etsy.com receives 462.1 million visits monthly
Etsy receives 462.1 million visits monthly on common, in response to net site visitors knowledge collected on the platform by Similarweb.
That is the common variety of visits the platform obtained over a 3 month interval.
Similarweb’s knowledge additionally reveals that the platform’s bounce charge is 45.93%.
Moreover, Etsy customers browse a mean variety of 6.42 pages per go to and spend 5 minutes and 47 seconds on the positioning on common.
Lastly, the positioning seems on the listing for the highest 50 web sites in the US (the place adjustments ceaselessly) and is ranked fourth on the listing for the highest ecommerce marketplaces in the US, simply behind Amazon, eBay and Walmart.
Supply: Similarweb4
6. Etsy is a distinct segment ecommerce platform with a market share of 0.22%
In response to knowledge collected by Enlyft, Etsy’s market share within the ecommerce trade is simply 0.22%.
That is compared to WooCommerce’s 39.59% market share, Shopify’s 17.71% share and Ecwid’s 6.62% share.
Supply: Enlyft
7. The typical base wage of an Etsy worker is $116,000/yr
In response to knowledge submitted to Payscale by Etsy workers, the common worker on the firm receives a base wage of $116,000/yr and a mean bonus of $10,000.
The very best reported wage is for a Senior Engineering Supervisor at a mean base wage of $219,589/yr.
The bottom reported wage is for a Buyer Service Consultant at $47,472/yr.
Total, Etsy has an worker score of 4.1 stars:
- Appreciation – 3.6 stars
- Firm Outlook – 4.6 stars
- Honest Pay – 3.3 stars
- Studying and Growth – 3.6 stars
- Supervisor Communication – 4.1 stars
- Supervisor Relationship – 4.6 stars
- Pay Transparency – 2.9 stars
For comparability’s sake, Payscale’s knowledge on considered one of Etsy’s largest opponents, eBay, reveals that the common worker at eBay has a mean base wage of $130,000/yr and a mean bonus of $14,000 however an general score of three.3 stars.
Supply: Payscale
Etsy statistics for sellers to know
8. 66% of Etsy purchases happen on cell gadgets
In Etsy’s annual monetary report for 2022, the corporate tells shareholders how 66% of its gross merchandise gross sales for the yr got here from cell gadgets.
That is due to a 33% enhance in downloads for the Etsy cell app.
The app has over 10 million downloads on Google Play and a 4.9-star score out of over 1.28 million evaluations.
The App Retailer for iOS gadgets doesn’t showcase all app knowledge publicly.
Nonetheless, we can inform you that the Etsy app has a 4.9-star score out of over 4.6 million evaluations.
Supply: Etsy’s Annual Report for 2022, Google Play, App Retailer
9. Etsy elevated its male buyer base by 124% since 2019
In Etsy’s annual monetary report for buyers, the corporate states they have been capable of entice 22 million new male clients to the platform.
It is a 124% enhance since 2019.
This implies it’s time for sellers to start out together with extra males’s merchandise of their retailers.
Whereas there are not any up-to-date Etsy purchaser demographics listed wherever, Similarweb does reveal that 51.31% of the platform’s guests are feminine whereas 48.69% are male.
Listed here are the platform’s age demographics:
- 18-24 – 21.03%
- 25-34 – 27.56%
- 35-44 – 18.8%
- 45-54 – 14.07%
- 55-64 – 10.9%
- 65+ – 7.64%
Sadly, these are simply customer statistics, so we don’t understand how a lot of them are Etsy purchaser statistics and the way a lot are Etsy vendor statistics.
Supply: Etsy’s Annual Report for 2022
10. The highest vendor on Etsy is jewellery vendor CaitlynMinimalist
eRank’s knowledge on Etsy sellers reveals that the platform’s prime vendor is CaitlynMinimalist, which sells jewellery in easy, traditional kinds.
Etsy store stats for the US-based retailer embrace over 2.2 million Etsy gross sales and a 4.8-star score out of over 444,000 evaluations.
The store sells title and preliminary necklaces, rings and earrings in addition to loads of jewellery that’s able to ship as is, together with necklaces, rings, earrings and charms.
Most merchandise are geared towards girls, however the store additionally has a small class for males’s jewellery.
Different prime Etsy retailers embrace:
- PlannerKate1 – 1.94 million+ gross sales promoting stickers for group.
- Beadboat1 – 1.78 million+ gross sales promoting craft provides, primarily bead-making provides.
- BohemianFindings – 1.66 million+ gross sales promoting jewellery in vibrant kinds. Nonetheless, the vendor transitioned to an internet retailer in 2019, so the store is not listed on Etsy.
- ModParty – 1.63 million+ gross sales promoting get together favors, primarily marriage ceremony favors.
All are based mostly in the US apart from Bohemian Findings, which relies in Canada.
Supply: eRank
11. Beads are the best-selling gadgets on Etsy
In response to knowledge on the best-selling gadgets on Etsy, a subject researched by us right here at Running a blog Wizard, “beads” are the best-selling merchandise on Etsy.
They’ve a click-through charge (CTR) of 102% and a mean of 14,449 searches monthly based mostly on knowledge collected over a 12-month interval.
In addition they obtain 14,692 clicks monthly on common and have 8,036,493 listings on the platform.
Listed here are just a few different best-selling gadgets on Etsy:
| CTR | Avg. Month-to-month Searches | Clicks | Listings | |
| pins | 87% | 24,605 | 21,416 | 2,237,978 |
| pendants | 83% | 14,238 | 11,780 | 5,266,023 |
| stickers | 82% | 109,391 | 89,168 | 3,735,795 |
| books | 81% | 13,719 | 11,045 | 2,562,853 |
Supply: Running a blog Wizard
12. Marriage ceremony gadgets make up the most well-liked development on Etsy
In response to key phrase knowledge collected by eRank, “marriage ceremony” is the most well-liked development on the platform.
This time period has 72,113 common month-to-month searches based mostly on key phrase knowledge collected over a 12-month interval.
It additionally has a mean of 67,691 clicks monthly and a mean click-through charge of 94%.
It’s additionally fairly aggressive with 5,192,965 listings on the platform.
As a vendor, you can also’t go flawed with handmade or classic gadgets. Customized gadgets are standard as properly.
Listed here are Etsy stats for different standard traits:
| Avg. Month-to-month Searches | Clicks | CTR | Listings | |
| christmas | 54,694 | 68,380 | 125% | 7,493,891 |
| anime | 51,014 | 60,990 | 120% | 813,121 |
| outside | 36,502 | 32,115 | 88% | 1,777,444 |
| handmade | 34,907 | 33,227 | 95% | 4,459,115 |
| customized | 29,770 | 34,544 | 116% | 5,844,036 |
| child | 27,870 | 28,056 | 101% | 4,391,230 |
| video video games | 26,979 | 19,404 | 72% | 113,314 |
| classic | 20,241 | 19,677 | 97% | 14,182,938 |
As a facet word, for those who’re an Etsy vendor, you could wish to look into promoting extra gadgets in anime and online game kinds.
As you may see, these search phrases have a excessive variety of month-to-month searches on the platform however a decrease quantity of competitors.
Supply: eRank
13. Pink is the most well-liked shade on Etsy
In response to key phrase knowledge collected by eRank, essentially the most looked for shade on the platform is “pink,” which has obtained a mean of 24,155 month-to-month searches over a 12-month interval.
It additionally obtained a mean variety of 32,847 clicks monthly and a mean click-through charge (CTR) of 136%.
Nonetheless, the colour is very aggressive with greater than 6.2 million listings attributed to it.
Well-liked tags attributed to this shade embrace “pink flowers,” “pink apron,” “pink sweatshirt,” “pink flower print” and “pink flower wall artwork.”
Unsurprisingly, the most well-liked classes for this shade are Digital below Drawing & Illustration, Digital Prints below Prints, Material below Materials & Notion, Beads below Beads, Gems & Cabochons, and Calendars & Planners below Paper.
Listed here are different standard colours on the platform:
| Avg. Month-to-month Searches | Clicks | CTR | Listings | |
| pink | 24,155 | 32,847 | 136% | 6,286,155 |
| blue | 22,646 | 31,332 | 138% | 8,594,705 |
| black | 22,230 | 31,483 | 142% | 11,840,391 |
| inexperienced | 18,391 | 24,802 | 135% | 6,155,313 |
| pink | 17,390 | 24,986 | 144% | 6,025,736 |
Supply: eRank
Etsy statistics sources
Closing ideas
That concludes our listing of Etsy statistics.
These statistics revealed so much about Etsy’s platform, significantly how a lot it’s dominating the ecommerce market.
Whereas different ecommerce platforms are meant for on-line shops that promote a wide range of completely different mass-produced merchandise, Etsy’s deal with handmade gadgets has allowed it to carve out its personal area of interest within the ecommerce house.
We additionally realized a bit in regards to the platform itself, significantly who its prime sellers are and what merchandise carry out one of the best.
These kinds of Etsy statistics are essential for sellers to know as they will help information you in the precise route so far as deciding what to promote goes.
Remember to take a look at just a few of our different Etsy-focused articles for extra suggestions.
For added studying:
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