A Enterprise Proprietor’s Takeaways From Grammarly’s AI Keynote

Maddy Osman, Writer & Founder at The Blogsmith

I’ve used Grammarly for nearly so long as I’ve written content material professionally. And I’ve used Grammarly Enterprise ever since I scaled my solo freelance writing enterprise to a content material operation with over 40 contributors. My company, The Blogsmith, provides holistic content material advertising and marketing for B2B expertise manufacturers, with a concentrate on reader expertise. Our purchasers embody Adobe, HubSpot, and GoDaddy. 

All of the writers and editors on my staff have Grammarly Enterprise subscriptions that allow high-quality communication. Even higher, our centralized firm account grants all related customers entry to our customized fashion information—full with customized grammar guidelines that align with The Blogsmith Model Information. 

In July 2022, I printed the bestseller Writing for People and Robots: The New Guidelines of Content material Model in an effort to supply steerage round writing for the fashionable internet. Now, in 2023, the proliferation of generative AI impacts writing in methods which might be unattainable to disregard. These are my takeaways from the Grammarly Keynote in June, which is able to inform how The Blogsmith makes use of Grammarly’s newest enterprise AI options to repeatedly enhance our processes.

Generative AI will empower, not substitute, my staff

As a content material company, our objective is to maintain our authors on the helm of tasks to make sure our content material sounds human and resonates with an meant viewers. Whereas generative AI could really feel like a risk to that objective, Grammarly’s demo of GrammarlyGO’s newest options rapidly checked my assumptions. 

For instance, GrammarlyGO can generate summaries of emails in order that staff members can take motion rapidly. We will additionally use this function to draft a response to an electronic mail. As a substitute of changing human instinct, generative AI is empowering and accelerating it. Take a look at the GIF beneath, which exhibits this functionality in motion.

At The Blogsmith, right here’s how we’ll make the most of this function:

• We’ll course of detailed briefs from purchasers at a look. This will probably be particularly helpful for our challenge supervisor, who handles assignments. Whereas she understands the content material advertising and marketing world sufficient to be harmful, it isn’t her core competency. So a abstract of incoming challenge particulars will assist her do her job extra effectively.
• We’ll craft a primary draft. I usually get in my head about perfecting electronic mail communications, which may get in the best way of responding promptly. The flexibility to answer emails with out losing time obsessing over how you can phrase a reply will assist us streamline our inside and exterior electronic mail communications.

In brief, GrammarlyGO may help us save loads of time and psychological power with out sacrificing efficient communications. Since most of my staff has Grammarly Enterprise entry, it’s good to know they will seamlessly use GrammarlyGO throughout Google Workspace (particularly Google Docs and Gmail).

Grammarly’s AI will up-level my staff’s distinctive worth

Throughout the keynote, the Grammarly staff additionally demonstrated how it might incorporate the model tones function of Grammarly Enterprise into GrammarlyGO to make the outputs extra aligned with an organization’s voice. Take a look at the GIF beneath to see this function in motion.

At present, my staff makes use of model tones to measure how we’re assembly writing objectives—akin to how usually we current a assured tone in our writing over the previous 30 days. Grammarly Enterprise presents tone options to assist us keep on observe. Finally, assured tones imply stronger writing:

• Extra writers and editors use the energetic voice.
• Extra writers and editors use concise language to get their factors throughout—leading to much less padding with adjectives and qualifiers and an elevated use of concrete phrases.
• Extra writers and editors write with differing rhythms in each paragraph, so content material now not sounds monotone.

I used to be intrigued to see how GrammarlyGO would incorporate model tones. Primarily, you designate your brand-tone profile, and GrammarlyGO will make it easier to rewrite textual content to be on-brand and aligned along with your firm voice.

The extra we will do to outline the model by way of AI-detected tone of voice (mixed with human enhancing), the simpler it will likely be for the staff to jot down with constantly excessive requirements that elevate our shopper’s communications throughout each medium, together with blogs, social media copy, and web site pages.

Data Share will create team-wide understanding for improved outputs

I’m most enthusiastic about Grammarly’s announcement of Data Share. This function takes Grammarly’s mission to enhance communication to the following stage by enhancing the comprehension of a message. Data Share works by surfacing related inside firm info for a staff member as they compose a message—such because the shopper fashion information, fast tips on writing for the shopper, and any private particulars the author and editor have to signify the model successfully. Take a look at Grammarly’s demonstration of this function within the clip beneath.

I additionally love the power to attach varied reference paperwork (we reside in Google Workspace), additional enabling the staff to dig into related ideas and phrases. I’m at all times on the lookout for methods to empower my staff to reply their very own questions, and this can be a nice technique to up-level our present method. If staff members have to attend for others to attach them to the paperwork they should end a job, our course of will get interrupted, which hurts our potential to fulfill shopper deadlines.

Ultimate ideas

Since one-third of Fortune 500 firms use Grammarly Enterprise, The Blogsmith is in nice firm. It’s thrilling to see how any firm implements AI to enhance present choices, particularly a device that’s already integral to our operations. I’m thrilled about Grammarly’s route, and The Blogsmith is wanting ahead to placing these instruments to make use of.