“Hectic App” Rebranded to “Moxie”
[ad_1]
This put up might include affiliate hyperlinks. See our affiliate disclosure for extra.
Right here at Millo, we’ve been partnering intently for over two years with among the best freelancing instruments we’ve ever seen: Hectic.
It’s far-and-away one in all our favourite all-in-one freelancer enterprise platforms they usually’ve been serving the freelancer group since 2019. Not too long ago, the staff at Hectic introduced their full rebranding from Hectic to Moxie. So for those who’re questioning what occurred to Hectic, the core options and unimaginable staff are nonetheless right here serving freelancers—slightly below a brand new identify, web site and brand.
Why did Hectic Rebrand to Moxie?
The choice to rebrand stems from Moxie’s development and the necessity to higher align its identify with its mission. Initially, Hectic adopted a reverse branding technique, aiming to emphasise the platform’s skill to alleviate the chaotic work schedules of freelancers. Nevertheless, after years of consumer suggestions and numerous interactions, the reverse branding technique proved to be extra complicated than participating.
Moxie co-founder and CEO Geoff Mina mirrored on the shift, stating, “I’ve personally chatted… with 1000’s of our customers since 2019, and finally, after so many interactions, I needed to admit our reverse branding technique had backfired. The vast majority of folks merely didn’t get it. The identify and model sparked confusion, not pleasure.”
In early 2023, Geoff spearheaded the choice to alter the corporate’s identify. “Moxie” — a phrase that epitomized the qualities of dedication, nerve, grit, and drive of character repeatedly surfaced in his thoughts. Thus, Moxie was born—a reputation that resonates with the tenacity required for freelancers to thrive of their careers.
“I don’t consider there’s a single phrase that higher describes what it takes to thrive as a freelancer,” Geoff defined. “Mix our fancy new brand, area, and model identify with our stupid-good instruments, wonderful buyer assist, and academic supplies, and we’re nicely on our strategy to serving to extra of you construct the enterprise that bankrolls the life-style you really need.”
Moxie’s progressive suite of instruments empowers freelancers to handle and develop their companies with confidence. From time monitoring and scheduling to a consumer portal that streamlines venture updates and accounting options for seamless invoicing, Moxie serves because the go-to platform for all freelancing wants.
About Moxie:
Previously referred to as Hectic, Moxie emerged in 2023 with a renewed imaginative and prescient. As a number one freelancing platform, Moxie is devoted to empowering freelancers to successfully handle and broaden their companies.
With its complete suite of options, together with time monitoring, scheduling, consumer portals, and accounting capabilities, Moxie goes past invoicing to offer freelancers with a holistic enterprise administration resolution.
Based by a bunch of freelancers, Moxie understands the challenges freelancers face and is dedicated to delivering an distinctive consumer expertise.
Maintain the dialog going…
Over 10,000 of us are having day by day conversations over in our free Fb group and we might like to see you there. Be a part of us!
[ad_2]
You may also like
25 Forms of Pages that Each Blogger Ought to Contemplate
The Simple Means To Pace Up WordPress
